FAST DEV 24White label web design: how agencies hand off small sites
An agency that turns down a one-page site can lose the client who asked for it. White label web design lets you say yes. A partner builds the site, and you deliver it under your own brand.
What white label means in web design
One company does the work, and another sells it under its own brand. In web design, a partner builds the site and the agency hands it to its client as its own work.
The client deals only with the agency. The finished site carries no credit line and no link to the partner. One provider on Google's first page puts it this way: “delivered under your branding, with no trace of our involvement”.
Why agencies hand off small sites
A one-page site can tie up a designer and a developer for days. Two situations usually lead to a handoff.
- A studio’s team is booked with large projects, and a client asks for a small extra site. A refusal can send that client to another studio.
- A marketing agency runs the ads, and the campaign needs a landing page this week.
What the contract must cover
A handshake is not enough for white label work. Your client will expect to own the site, so you need to own it first.
- Copyright transfer, in writing. Under US law, a copyright transfer “is not valid unless” it is “in writing and signed by the owner of the rights conveyed” (17 U.S.C. § 204(a)).
- Do not rely on the words “work made for hire” alone. For an outside contractor, only nine kinds of commissioned work can be made for hire. The list in 17 U.S.C. § 101 does not name websites. A written assignment covers the gap.
- An NDA, so the partner keeps your client and the project confidential.
- Non-solicitation: the partner agrees not to work directly with your client for a set period.
- Revisions: how many rounds are included, what counts as a revision, and the turnaround time for each round.
- A fixed price and a deadline, and the remedy if the partner misses it.
This is a checklist, not legal advice. Outside the US, ask a local lawyer how copyright assignment works in your country.
What white label web design costs
On September 28, 2026, I opened the pages of six white label providers from the first page of Google results. Five loaded, and none showed a price for a website.
One of them states a $15,000 minimum for software development projects. Two others build on WordPress and Elementor or list WordPress among their tools.
A hidden price means a sales call or a quote request before you know whether the job leaves you a margin. Ask each partner three things before the call: the price model, the deadline and who owns the files.
| Pricing model | What you know before the work starts |
|---|---|
| Hourly rate | the rate, not the total |
| Per page | the total, if the page count does not change |
| Fixed price per site | the total and your margin |
My studio price is fixed: $50 for a one-page site, up to $100 for a multi-page site and up to $200 for a complex site of up to 50 pages. You get the exact number before I start, and it does not change. You set your own markup.
How to test a partner with one small site
One small site from your queue shows more than a portfolio. Before you pay, check these five things.
- Open the finished site on a phone and on a laptop.
- Search the page source for the partner's name. Credits can hide in comments and footers.
- Submit a test inquiry through every form and confirm it reaches your client's inbox.
- Confirm that the source files come with delivery.
- Check that delivery met the promised deadline.
How I work with agencies
I build every site myself. I am one person based in Poland, not an agency, and you sign the contract and the NDA with me.
Sites are plain HTML, CSS and JavaScript, without WordPress or Webflow. A site is ready 24 hours from our email confirming we have everything.
You open the finished site on a private preview link. If you approve it, you pay and get the source files and the copyright. If not, you owe nothing.
I agree not to work directly with your studio's client for 12 months. Sites I build for studios never appear in my portfolio.
My public case study is a direct client: WNR Group, an employment agency in Warsaw. The site has 57 pages in Polish, Ukrainian and English. The home page was online in about two hours, and the other pages followed over the next two days. The domain and all accounts are in the client's name.
How the WNR Group site was built →
See what a website needs by industry: for roofers and law firms.
Send one test project
$50 for a one-page site, up to $100 for a multi-page site, up to $200 for a complex site of up to 50 pages. No prepayment: you pay after you see the finished site.