AMERIGOSOP-driven freight operations
For UK freight forwarders

Upload your SOP once. Every shipment after that runs from it.

Amerigo reads your Standard Operating Procedure and turns it into rules. Twin, the engine behind the platform, then runs each shipment by them: the inbound email sorted and answered in draft, the quote priced from your own rate cards, the customs entry drafted before the vessel arrives, the invoice checked before it goes out. Your team takes the exceptions. Each action is logged against the rule that triggered it.

Request a demo on your lanes See how it starts

20 minutes · your trade lanes and carriers · no slide deck

One shipment, three portals on one route A dashed route runs from the origin agent through the forwarder hub, where Twin applies the SOP, to the importer. Origin agent rate cards and documents, uploaded once Forwarder hub Twin runs the shipment by your SOP Importer sees everything, chases no one
one record of the shipment, three views of it

A 4% margin, defended from an inbox

A mid-size forwarder runs on a net margin of three to five per cent. The operations team that protects it spends the day in email: reading the same message twice to work out which shipment it belongs to, re-typing a bill of lading into the system, chasing a rate card that expired last week, answering "where is my container" for the fourth time before lunch.

Every competitor sells the same service, so in a tender the only lever left is price. Taking the manual work out of the shipment is the one move that widens the margin without touching the rate, and it is the move most forwarders have not made because the tools on offer were another system to migrate to.

Live in one session

What happens after the upload

There is no migration project and nothing to pre-load. You upload the SOP and watch it run; the order below is the real one.

  1. You upload the SOP

    However it is written: a Word document, a wiki page, a folder of email templates. Twin reads it, checks it for gaps and turns it into live rules that apply to every shipment without exception. Change the SOP and every rule changes with it.

  2. Twin learns your operation

    Lanes, carriers, rate cards, each customer's preferences and customs procedures. You choose the level of automation per customer, start conservative, and widen it as the record proves itself.

  3. Shipments run themselves

    A purchase order arrives. Twin tells the suppliers, picks the sailing and sends the booking; when the documents come in it reads them, and at the end it raises the invoice and checks it before anyone sees it. Your team gets only the shipments that need a decision.

Three portals, one route

Eight modules on one shipment record

Amerigo is not an add-on to an existing TMS. Each module works from the same record of the shipment, so nothing is re-typed between them, and each one exists so that the same team can run more shipments.

Digital SOP engine
Turns the SOP into live automation rules that run on every shipment. Changes take effect at once.
Twin
Sub-agents for email, document extraction, invoice matching, customs drafting and exception detection. Handles the work that needs no human.
Rate management
Buy rates per carrier or agent, margin per customer across five strategy levels, sell rates distributed weekly.
Finance
Supplier invoices matched to accruals and approved within tolerance. A six-point check on every sell invoice before release.
Document intelligence
Bill of lading, commercial invoice, packing list, air waybill: each field extracted, validated against the shipment, discrepancies flagged at once.
Importer visibility
The white-labelled portal above, one per importer: tracking, documents, rate cards, sailing approvals and delivery plans.
Customs and compliance
The customs draft prepared from the invoice and packing list before the vessel arrives. Dangerous goods and sanctions checks run automatically.
Audit trail
Every action logged with its reasoning and the SOP rule behind it. Seven-year retention for HMRC.
Amerigo's published figures

What changed at 340 shipments a month

4 minfrom RFQ received to quote sent. Amerigo puts the industry average at 67 hours.

3×
shipments per operations employee, with no one added to the team
70%
less manual data entry from the first day live
£28k
average annual revenue recovered from uninvoiced shipments and billing errors
30%
fewer inbound status enquiries once the importer portal is on
T−10
pre-alert to every notify party, with the delivery plan attached
"We were processing 200 shipments a month with three ops staff and drowning. Six weeks after going live with Amerigo we're at 340 shipments with the same team, and the team actually leaves on time now." Head of Operations, UK mid-size freight forwarder · 340 shipments a month
Automation with accountability

Who decided that, and why?

Twin does not act silently. Each action is logged with the reasoning behind it and linked to the SOP rule that triggered it, and the record is kept for seven years to HMRC requirements. When a customs draft or an invoice is questioned, the answer is already written down.

The company is named after Amerigo Vespucci, who charted routes no one had drawn before. The rule inside the platform is the same one he sailed by: true north first, the forwarder's long-term interest before the quick sale.

Logged
every Twin action, with its reasoning
Linked
to the SOP rule that triggered it
Kept
seven years, HMRC-compliant
Changed
with the SOP: edit the rule, and every automation follows

Twenty minutes on your lanes

Not a general presentation. Amerigo is set up on your trade lanes, your carriers and your SOP, and you watch a shipment run through it before you commit to anything.

What you will see
A quote priced from your own rate cards, with the customer's margin applied
An inbound email matched to its shipment and answered in draft
A customs draft built from the commercial invoice and packing list
We reply by email.
If you give the lane, the demo runs on it, so the numbers you see are yours.