Upload your SOP once. Every shipment runs from it.
Amerigo reads your Standard Operating Procedure and turns it into rules. Twin, the engine behind the platform, then runs each shipment by them: the inbound email sorted and answered in draft, the quote priced from your own rate cards, the customs entry drafted before the vessel arrives. Your team takes only the exceptions.
20 minutes · your trade lanes and carriers · no slide deck
- 4 min
- from RFQ to quote sent
- 3×
- shipments per operations employee
- 70%
- less manual data entry from day one
- £28k
- a year recovered from billing errors
A 4% margin, defended from an inbox
A mid-size forwarder runs on a net margin of three to five per cent. The operations team that protects it spends the day in email: reading the same message twice to work out which shipment it belongs to, re-typing a bill of lading into the system, chasing a rate card that expired last week, answering "where is my container" for the fourth time before lunch.
Every competitor sells the same service, so in a tender the only lever left is price. Taking the manual work out of the shipment is the one move that widens the margin without touching the rate, and it is the move most forwarders have not made because the tools on offer were another system to migrate to.
- 3–5%
- net margin at a mid-size forwarder
- 67 h
- industry average from RFQ to quote
- 4×
- "where is my container" before lunch
- £28k
- a year lost to uninvoiced shipments
Figures as published by Amerigo.
What happens after the upload
There is no migration project and nothing to pre-load. You upload the SOP and watch it run; the order below is the real one.
You upload the SOP
However it is written: a Word document, a wiki page, a folder of email templates. Twin reads it, checks it for gaps and turns it into live rules that apply to every shipment without exception. Change the SOP and every rule changes with it.
Twin learns your operation
Lanes, carriers, rate cards, each customer's preferences and customs procedures. You choose the level of automation per customer, start conservative, and widen it as the record proves itself.
Shipments run themselves
A purchase order arrives. Twin tells the suppliers, picks the sailing and sends the booking; when the documents come in it reads them, and at the end it raises the invoice and checks it before anyone sees it. Your team gets only the shipments that need a decision.
Three portals, one route
-
Forwarder hub
The operational centre. Runs every shipment and manages every carrier with the team you already have.
- Inbound email classified, matched to its shipment and answered in draft before anyone opens the inbox
- Quotes priced from your buy rates with the customer's margin applied, sent in minutes rather than days
- Uninvoiced shipments and billing errors caught before month end
- The customs draft prepared from the invoice and packing list before the vessel arrives
- An SOP change applied to every automation at once
-
Importer portal
White-labelled under your name. Your customer sees every shipment, document and rate as it happens, and stops phoning.
- Live tracking with carrier, container number and AIS position
- Sailing approvals in one click, with no email thread behind them
- A pre-alert at T−10 with the full five-date delivery plan, configured once in the SOP
- Carrier restrictions, Incoterms scope and demurrage caps enforced on every shipment without anyone checking
-
Origin agent portal
Rate cards and shipment documents go in once and are applied to every matching booking.
- Rates uploaded per carrier, lane, container type and validity window, every row validated on arrival; shipping orders and bills of lading by drag and drop or email attachment, read and linked to the right shipment
- A reminder when a rate card is about to expire, escalated to you if nothing replaces it
- A record of every booking that used the agent's rates, with no phone call to find out
Eight modules on one shipment record
Amerigo is not an add-on to an existing TMS. Each module works from the same record of the shipment, so nothing is re-typed between them, and each one exists so that the same team can run more shipments.
- Digital SOP engine ops
- Turns the SOP into live automation rules that run on every shipment. Changes take effect at once.
- Twin ops · sales
- Sub-agents for email, quoting and sales follow-up (the digital BDM), document extraction, invoice matching, customs drafting and exception detection. Handles the work that needs no human.
- Rate management sales
- Buy rates per carrier or agent, margin per customer across five strategy levels, sell rates distributed weekly.
- Finance finance
- Supplier invoices matched to accruals and approved within tolerance. A six-point check on every sell invoice before release.
- Document intelligence ops
- Bill of lading, commercial invoice, packing list, air waybill: each field extracted, validated against the shipment, discrepancies flagged at once.
- Importer visibility customers
- The white-labelled portal above, one per importer: tracking, documents, rate cards, sailing approvals and delivery plans.
- Customs and compliance ops · compliance
- The customs draft prepared from the invoice and packing list before the vessel arrives. Dangerous goods and sanctions checks run automatically.
- Audit trail finance · compliance
- Every action logged with its reasoning and the SOP rule behind it. Seven-year retention for HMRC.
What changed at 340 shipments a month
4 minfrom RFQ to quote sent. Industry average: 67 hours.
"We were processing 200 shipments a month with three ops staff and drowning. Six weeks after going live with Amerigo we're at 340 shipments with the same team, and the team actually leaves on time now." Head of Operations, UK mid-size freight forwarder · 340 shipments a month · as published on amerigo.uk
- 3×
- shipments per operations employee, with no one added to the team
- 70%
- less manual data entry from the first day live
- £28k
- average annual revenue recovered from uninvoiced shipments and billing errors
- 30%
- fewer inbound status enquiries once the importer portal is on
- T−10
- pre-alert to every notify party, with the delivery plan attached
Who decided that, and why?
Twin does not act silently. Each action is logged with the reasoning behind it and linked to the SOP rule that triggered it, and the record is kept for seven years to HMRC requirements. When a customs draft or an invoice is questioned, the answer is already written down.
- Logged
- every Twin action, with its reasoning
- Linked
- to the SOP rule that triggered it
- Kept
- seven years, HMRC-compliant
- Changed
- with the SOP: edit the rule, and every automation follows
| 09:14 | Email matched to shipment AMG-2231 Rule 4.2: match inbound mail by booking ref or container number | container MSKU 771 found in the subject line |
| 09:15 | Quote drafted, £1,840 Rule 2.1: buy rate plus the customer's margin | rate card Ningbo to Felixstowe, valid to 30 Sep |
| 09:31 | Customs draft prepared Rule 6.3: draft from invoice and packing list before arrival | 14 lines read, HS codes matched |
| 09:16 | Reply drafted for approval Rule 4.4: replies to importers go out after ops approval | draft queued, approval requested |
| 10:02 | Exception raised to ops Rule 1.9: an unknown Incoterm goes to a human | PO says DAP; the SOP allows FOB and CIF only |
| 11:40 | Invoice checked before release Rule 7.1: six-point check on every sell invoice | margin 8.0%, VAT line present, PO number matched |
Before the demo
Straight answers, so the twenty minutes go on your lanes and not on the basics.
Something we have not covered?
Ask it on the demo. Amerigo runs on your lanes while you watch, so the answer is a shipment, not a slide.
Book the 20 minutesDo we have to migrate our TMS?
No. Amerigo is not an add-on to a TMS and does not need one migrated into it. You upload the SOP, and shipments run from the record Amerigo keeps; whatever else you use stays where it is.
How long until it is live?
One session. There is no implementation project: the SOP is read, checked for gaps and turned into rules while you watch, and the first shipment runs through it the same day.
What happens when the SOP changes?
You edit the rule, and every automation that depends on it follows at once. There is no second place where the old version lives on.
Who sees what?
The forwarder hub runs the operation. The importer portal is white-labelled under your name and shows your customer every shipment, document and rate. The origin agent portal takes rate cards and documents and applies them to matching bookings.
Can we trust an action nobody on the team took?
Every Twin action is logged with the reasoning behind it and the SOP rule that triggered it, and kept for seven years to HMRC requirements. You choose the level of automation per customer and widen it as the record proves itself.
What does the 20-minute demo involve?
Amerigo is set up on your trade lanes, carriers and SOP, and you watch a shipment run through it: a quote priced from your rate cards, an inbound email matched and answered in draft, a customs draft built from the invoice and packing list. No slide deck.
Twenty minutes on your lanes
Not a general presentation. Amerigo is set up on your trade lanes, your carriers and your SOP, and you watch a shipment run through it before you commit to anything.
- What you will see
- A quote priced from your own rate cards, with the customer's margin applied
- An inbound email matched to its shipment and answered in draft
- A customs draft built from the commercial invoice and packing list
- A sell invoice checked against the SOP before it goes out
20 minutes · your lanes and carriers · no slide deck · no commitment